Team Altitude Fresh
Our multi cultural team has rich and vast experience in these industries and have worked on the ground full time and have an in-depth understanding of the complexities required to enter each market .
With 30+ years of combined China & Singapore ( and others ) experience in importing & distribution we are able to answer questions & address issues that matter.
Winstone Chee
Managing Director
Shenzhen based Winstone Chee is the Owner and Managing Director of Altitude Fresh, agribusiness and fresh & packaged food specialist.
Winstone has a diverse retail background with senior grocery roles across Australasia, including with Woolworths, Coles , Dairy Farm International, Walmart China , along with his Chinese and New Zealand heritage giving him a unique perspective on regional trade.
Glenn Ball
Consultant : Co-Founder Craft Solutions Asia
A chef by trade, Glenn Ball has been based full time in South China since 2011 as GM Nogogo Online Groceries ( South China’s 1st Online Grocery service for expats ) before being bitten by the craft beer bug. Then as COO of Top Shelf Asia, he drove the distribution strategy for many of the world’s leading craft beer and cider brands in the world’s largest beer market.
Glenn has in-depth knowledge and experience for logistics , import processes ,compliance and distribution for FMCG and Craft Alcoholic Beverages for the China market.
Gary Brown
Consultant : Co – Founder Craft Solutions Asia.
One of the pioneers that began the Craft Beer movement in China .
Starting his over 20 years in China in public relations with Burson Marsteller, Gary moved to work with the Australian government in Guangzhou as a programme manager.
Gary’s next adventure saw him set up his first company consulting to foreign companies with manufacturing & production in China but a love of craft beer was always going to see Gary move into beer where he co-founded TopShelf Asia 2012 – 2023
Gary has a proven track record for brand entry route to market , establishing and developing globally recognised brands in the one of the worlds largest and dynamic markets
Kiwi Zhang
Executive Assistant
Formerly served as a secretary at Tencent for 6 years and at ByteDance for 2 years. Holds practical experience in project processes and event design, proficient in English. Possesses a deep understanding of the Chinese market and closely monitors the user habits of China’s consumer base.
Abby Yao
Senior Project Manager
Abby Yao started her professional journey with Walmart China, where she excelled in providing both simultaneous and consecutive interpretation, ensuring seamless international communication. Abby then went on to Tencent, where she embraced the role of Event Planner. There, she was responsible for the organization of medium to large meetings and events, demonstrating a keen eye for detail and a robust capacity for coordination. Now serving as Sr. Project Manager at Altitude Fresh, Abby Yao leverages her extensive background across both retail and technology sectors. Her role involves interpretation, business negotiation and execution of projects.